Léna Mahfouf’s online journey began in 2012 when she opened a fashion and lifestyle blog called “Léna Situations.” Three years later, she launched her YouTube channel, quickly amassing a significant following by sharing vlogs, fashion advice, and personal anecdotes. Loved for her spontaneity and closeness to her audience, she has given a new lease of life to the vlog format, and has become the ever-smiling face of a new generation of creators. But Léna’s influence extends beyond social media. In 2020, she published a self-help book, “Toujours Plus,” which became a bestseller in France. Two years later, she made history as the first French influencer to be invited to attend the prestigious Met Gala in New York. Mahfouf’s unique style and relatable persona have also made her a sought-after collaborator for major brands such as Dior, Adidas or Caudalie. Her brand Hôtel Mahfouf and its various pop-stores are a resounding success. As of 2024, Léna has over 2.7 million YouTube subscribers, 4.6 million Instagram followers, and 3.3 million TikTok followers, making her one of the most influential French content creators. Spotted at many events of the cultural world and in the front rows of many fashion shows, there’s no doubt that Léna knows how to adapt to any situation…
